Yael Aflalo - tus tsim ntawm Reformation, lub npe khaub ncaws uas paub txog kev nthuav tawm nws cov kev zam thiab ua kom nrov los ntawm Instagram influencers - thov txim tom qab ib tus neeg ua haujlwm qub liam tias nws tsim kev ntxub ntxaug lwm tus. thiab ib puag ncig tsis zoo rau cov neeg ua haujlwm Dub, tab sis dej nyab ntawm cov lus qhia pom tias tib neeg tsis kam txais …
Leej twg tsim cov khaub ncaws hloov pauv?
Yael Aflalo, Founder of Reformation, yog California haiv neeg thiab cov neeg ua lag luam tshiab uas yog tus thawj coj ntawm kev hloov pauv ntawm kev zam dhau los ntawm Kev Hloov Kho. Yael pib nws txoj hauj lwm ua tus tsim qauv ua ntej yuav pib nws thawj kab khaub ncaws, Ya-Ya, xyoo 1999.
Lub Hom Phiaj Hloov Kho tau pib li cas?
Reformation pib los ntawm kev muag khaub ncaws vintage tawm ntawm lub khw me me Los Angeles hauv xyoo 2009. Peb tau nthuav dav sai rau hauv kev tsim peb cov khoom, nrog rau kev tsom mus rau kev ruaj khov.
Kev hloov pauv yog dab tsi?
Thiab qhov pib ua tiav nws. Kev hloov kho raug kaw tawm xyoo 2017 nrog kev kwv yees cov nyiaj tau los tsuas yog tshaj $ 100 lab- ib feem ntawm cov npe qub qub J. Crew rub hauv ib xyoos, tab sis kev ua yeeb yam rau qhov tsis paub tsawg dua.
Reformation khaub ncaws hom npe yog dab tsi?
Founded hauv 2009, Reformation sai sai tau los ua ib tug poster brand for sustainable fashion Lub hom lag luam coj $150 lab muag hauv 2019, tib lub xyoo nws tau txais los ntawm Permira Advisers. Nws tau hnav los ntawm cov neeg muaj suab npe nrov xws li Meghan Markle thiab Emily Ratajkowski.