Copywriting is kev ua lossis kev ua haujlwm ntawm kev sau ntawv rau lub hom phiaj ntawm kev tshaj tawm lossis lwm yam kev lag luamCov khoom, hu ua luam lossis muag luam, yog sau cov ntsiab lus uas xav kom nce kev paub txog cov khoom lag luam thiab thaum kawg yaum ib tus neeg lossis pab pawg ua haujlwm tshwj xeeb.
Kuv yuav tsum muaj txuj ci dab tsi los ua tus kws sau ntawv?
Cov piv txwv hauv qab no qhia txog ntau yam txuj ci tseem ceeb uas cov kws sau ntawv yuav tsum ua tiav:
- Kev txawj sau ntawv muaj zog. …
- kev sib txuas lus. …
- Kev txawj ntse. …
- Creative think. …
- kev txawj daws teeb meem. …
- Kev txawj sib raug zoo. …
- kev txawj tshawb fawb. …
- Txhim kho kev txawj sau ntawv zoo.
Yuav ua li cas yog tus kws sau ntawv?
Copywriters, los yog Marketing Writers, yog lub luag haujlwm los tsim kev sib koom ua ke, cov ntawv ntshiab rau cov kev tshaj tawm txawv xws li ua cov vev xaib, luam tawm tshaj tawm thiab catalogs. Lawv lub luag haujlwm suav nrog kev tshawb fawb cov ntsiab lus, tsim cov ntsiab lus nthuav dav thiab ua pov thawj lawv txoj haujlwm kom raug thiab zoo.
Puas copywriting yog ib txoj hauj lwm zoo?
Copywriting is ua tau txiaj ntsig heev, hom kev sau tshwj xeeb uas feem ntau yuam kev tsis saib xyuas raws li kev xaiv ua haujlwm. Kev txawj ntawm copywriting yog nyob rau hauv siab thov. … Yog hais tias koj twb tau sau npe rau ib qhov chaw sib tham, nws yog tej zaum vim yog ib tug copywriter tus zoo tagline. Copywriters ua ntau ntau yam, ib yam nkaus.
Puas yog copywriting nyuaj?
Kev sau ntawv tsis yog ib txoj haujlwm nyuaj nyuaj dua li lwm tus. Tab sis heev, heev, tsawg tus neeg yuav muaj peev xwm ua tiav txoj haujlwm yog tias lawv tsis paub sau daim ntawv! … Koj tuaj yeem ua tiav raws li tus kws sau ntawv.
