Raws li cov kws tshaj lij kev noj qab haus huv ib qho laj thawj tseem ceeb rau txwv tsis pub tshaj tawm cawv yog vim cawv yog tshuaj lom thiab kev lag luam tau tshaj tawm qee yam uas phem tiag tiag rau pebNws muaj kev puas tsuaj ntawm peb kev noj qab haus huv thiab peb tus cwj pwm ua rau raug mob lossis raug xwm txheej.
Puas yog kev tshaj tawm cawv txwv nyob hauv UK?
UK Code of Broadcast Advertising (BCAP Code) qhia tias dej cawv muaj 1.2% ABV lossis ntau tshaj tsis tuaj yeem tshaj tawm hauv cov haujlwm yuav nyiam cov neeg tuaj saib hnub nyoog qis dua 18 xyoo … Hauv 2019, cov menyuam yaus pom qhov nruab nrab ntawm 0.4 TV tshaj tawm rau cov khoom lag luam hauv ib lub lis piam.
Puas yog kev tshaj tawm cawv txwv tsis pub?
Kev tshaj tawm cov dej haus cawv tau raug txwv hauv Is Nrias teb raws li Cable TV Network (Regulation) Hloov Kho Tsab Cai, uas tau pib siv rau 8 Cuaj hlis 2000. Cov kev ntiag tug feem ntau tso cai rau cov tuam txhab haus cawv tshaj tawm siv cov kev pab cuam, xws li muag cov npe ntawm cov dej qab zib lossis dej lossis suab paj nruag.
Kev tshaj tawm cawv muaj txiaj ntsig li cas?
Qhov kev tshuaj ntsuam tau xaus tias qhov kev txwv tag nrho ntawm kev tshaj tawm cawv tuaj yeem txo qis cov tub ntxhais hluas haus txhua hli los ntawm 24% thiab cov hluas haus dej haus li ntawm 42%[8]. Raws li txoj cai, hauv Tebchaws Meskas Lub Tsev Haujlwm Saib Xyuas Tshuaj tau hu kom muaj kev tswj hwm kev lag luam cawv [9].
Koj xav tias yuav tsum haus cawv?
Cawv muaj pov thawj ua rau muaj teeb meem kev noj qab haus huv mus sij hawm ntev thiab cuam tshuam rau ntau yam kab mob uas ua rau muaj kev phom sij rau lub neej. Kev haus dej haus cawv tuaj yeem ua rau muaj kev quav yeeb quav tshuaj, kab mob uas tuaj yeem xaus rau kev noj ntau dhau thiab tuag. Cov neeg dawb huv tuag los ntawm kev ua ntawm cov neeg haus cawv txhua hnub.
