Branding yog kev lag luam kev coj ua ntawm kev ua kom zoo dua koj lub hom phiaj… Branding yog yam koj lub lag luam xav tau los ntawm kev sib tsoo thiab rub koj cov neeg siv khoom zoo tshaj plaws. Nws yog qhov hloov pauv cov neeg yuav khoom thawj zaug rau hauv cov neeg siv khoom thoob plaws lub neej thiab hloov cov neeg tuaj saib tsis txaus ntseeg rau hauv cov npe tshaj tawm.
branding thiab piv txwv yog dab tsi?
Branding yog tus txheej txheem ntawm kev sib txuas lus ntawm kev muag khoom tshwj xeeb, lossis qhov sib txawv, uas teeb tsa cov khoom lossis kev pabcuam sib nrug ntawm kev sib tw. Piv txwv ntawm cov txuj ci kev lag luam suav nrog kev siv lub logo, taglines, jingles lossis mascots.
Yuav ua li cas yog cov khoom lag luam yooj yim?
Branding yog tus txheej txheem ntawm muab lub ntsiab lus rau lub koom haum tshwj xeeb, tuam txhab, khoom lossis kev pabcuam los ntawm kev tsim thiab tsim lub hom phiaj ntawm cov neeg siv khoom xav… Lub hom phiaj yog kom nyiam thiab khaws cov neeg siv khoom ncaj ncees thiab lwm cov neeg muaj feem cuam tshuam los ntawm kev xa cov khoom lag luam uas ib txwm ua raws li cov khoom lag luam cog lus.
4 kauj ruam ntawm kev ua lag luam yog dab tsi?
Yog tias koj yog ib feem ntawm pab pawg ua lag luam uas ua haujlwm los tsim koj lub tuam txhab lub npe, koj tuaj yeem ua raws li plaub kauj ruam no:
- Qhia koj lub hom phiaj cov neeg tuaj saib.
- Muab koj cov khoom thiab kev lag luam.
- Txhais koj lub tuam txhab tus cwj pwm.
- Xaiv lub logo thiab cov lus hais.
branding ntawm cov khoom yog dab tsi?
khoom lag luam yog daim ntawv thov ntawm cov qauv kev lag luam rau cov khoom tshwj xeeb lossis cov khoom lag luamNws yog kev sib koom ua ke ntawm lub cim, npe, thiab tsim nrog cov khoom tsim kom paub txog tus kheej rau qhov khoom. Cov khoom lag luam tuaj yeem ua kom nyuaj, nrog rau cov pab pawg tsom, ntau qhov kev tsim qauv, thiab lwm yam.
